Search Engine Optimisation is a specific, technical process that will enable your business to be potentially found towards the top of results for a particular search phrase that has been entered into the search box of a chosen search engine. If the search phrase used relates to your product or information, your website will appear in the returned results, providing optimisation has been implemented within your website.

Blue Reed's "Search Engine Optimisation Package" optimises your website for the main search engines including Google, Yahoo, and MSN.

The following techniques are used to increase your website's search engine ranking:

Technique	Description
Website design	How your website has been structurally designed can make a big difference in how your page is interpreted by search engines. Knowing how important it is to be found by search engines, we ensure that they can navigate through as much of the site as possible. Even if we did not design your site, we can help you make HTML and scripting modifications that can help your site index better in the search engines. A simple design with minimal dynamic content should be your first consideration followed with good, uncluttered layout.
Keyword research	All search engine optimisation requires keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business.
Optimised content and keyword placement	Rewriting your web pages for better search engine indexing is the next step. We can help you write more effective titles, meta tags, and other web text.
Site submission	Submission of your website to the search engines that deliver the most effective results. Submitting your site is an ongoing process to encourage the search engines to index your website regularly for updated content.
Search results monitoring	Monitoring the placement of your website in the search results is crucial to knowing how well the search engine optimisation process is working at any given time. This is an ongoing process as the Internet is constantly changing and search engines frequently change the algorithms that generate their search results.
Links	Search engines consider websites that have lots of links to them as more important than websites that do not have any links to them. The more important the website, the higher the website will be placed in the search results. Arranging links to your website is an ongoing process.

Our Guarantee

As search engines are run and controlled by other organisations we cannot guarantee how they select their results. We find it hard to believe that anyone can. What we can guarantee is that we use the processes described above that will give your website the best opportunity to be found.